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Customers want good advice and assistance when making purchasing decisions. They usually get the most honest opinions from other consumers who have already used and experienced a product. This is why the LifeCare Initiative has launched the KitchenInnovation consumer award, which is presented every year on the occasion of the Ambiente exhibition in Frankfurt, Germany. Among this year’s prize-winners is GROHE Blue®, the innovative water system offering great taste, comfort and sustainability.
GROHE Blue® and the other winners received the renowned award on 14 February at a public ceremony staged at the Ambiente exhibition in Frankfurt, the biggest international consumer goods fair and the leading event in the industry’s calendar. On top of that, the results from the consumer poll were made available to the winners. Visitors to the fair had the chance to see and experience the award-winning products in Foyer 5.1/6.1, where several professional chefs demonstrated and explained the many benefits and USPs of the award-winners in live presentations.
The consumers have cast their votes: GROHE Blue® is a KitchenInnovation of the Year® 2015 and Best of the Best.