The concept behind the German “Field of Ideas” pavilion is marked by a careful meshing of exhibition space and content. Sprouting up from the exhibition space are stylised plant-like structures that form a protective leafy canopy over the turnout. These “idea seedlings” are not only the pavilion’s key design element but also the connecting link between architecture and exhibition, interior and exterior. Local woods will define the overall aesthetic, the material’s warmth inviting visitors to linger – notto mention German cuisine, which is also sure to entice visitors to stay a while. Refreshed by the national fare enjoyed at leisure in the restaurants and picnic areas, visitors can embark on a fascinating journey through areas devoted to water, soil, climate and biodiversity. Inside the pavilion, the themes addressed run the gamut from sources of nutrition through food production to consumption in urban societies. Exhibits and displays will spotlight Germany’s fresh-thinking approach to meeting tomorrow’s dietary needs.
Part of the immersive experience in the German Pavilion will be an innovative SeedBoard that accompanies each visitor on their personal journey through the exhibition, fostering lively engagement in the planting of their own “Field of Ideas”. In addition to serving as a screen for text, images, films and games, it can also be used to initiate and navigate exhibits. The SeedBoard turns a visit to the pavilion into a profoundly personal adventure that also makes a compelling case for Germany’s fascinating technology.
GROHE is equally committed to creating meaningful product experiences. So it’s appropriate that the sanitary fittings in the German Pavilion will be high-quality GROHE products. The exciting interplay of design and environmental protection at Expo 2015 offers the perfect opportunity for the company to bring its core philosophy to life. For GROHE, sustainability and conserving resources mean taking responsibility for the well-being of the planet and its people by systematically tackling ecological challenges.